Enthusiasm, a passion for their craft and a system of values that emphasize integrity of design and purpose are secrets of success of our brand ASHISH N SONI. Founded in 1992 as an artisanal tailoring studio the same spirit continues to be its raison d’être even today. The brand defined by simplicity and a focus on value as well as quality. This is what style is all about : simplicity (not excess), luxury (not austerity), and a grown-up approach to luxury. The key for men we believe, is to find and wear garments that bridge the gap between distinction and discretion: there will be patterns, but they will be restrained; there will be colors, but they will be muted; there will be accessories, but they will be functional. The look is strong, contemporary, and masculine.
When you choose Ashish N Soni, you wear an unmistakable part of his tailoring tradition. Renowned for luxurious fabrics and a streamlined fit, an Ashish N Soni wardrobe is engineered to aid a slim appearance, right from its cut to little details like slanted pockets and flats front trousers whilst incorporating various clever twists on luxury basics.
It is not a matter of principle but an imperceptible kind of perfection that can only be reached with an instinctive knowledge of craft. Each is the product of dedication,passion,resources and an obsession with perfection.
Attention to the quality of the raw materials and to all stages of production have always been at the top of our corporate philosophy.
Stylistic research, specialization and the ability to renew and bring the product mix up to date are factors that have contributed to our success in India.