Ashish Soni launched his label in 1991, followed by his own independent design studio Ikos Designs in 1993. Ashish’s history is full of firsts. In the same year, he became the first Indian designer to hold a solo showing in Delhi, he was also the first designer to be invited to hold a runway show at Olympus fashion week, New York and, he was one of the first Indian designers to retail through Selfridges.
Ashish held his first exclusive menswear show in 1999.His experimentation with fabrics, infusing them with unusual textures and treatments took him to conceive embroideries for The House of Francois Lasage, Paris. He was then also chosen by the Government of India to present an exclusive collection to commemorate the Millennium celebrations of Khajuraho.
At his debut in Olympus fashion week, New York, September 2005, he was hailed as “one of New York’s new discoveries” by International Herald Tribune’s Suzy Menkes.
Ashish Soni has also served as the Chief Design Officer, for international luxury brand Vanessa G which was launched in London in 2011.
Ashish is known for his sharply refined and deceptively simple sense of aesthetics
His signature lines are characterized by extreme simplicity, flawless lines, immaculate cuts and a perfect finish. His panache and originality, his intuitive and original sense of style, combine with impeccable garment construction to create stunningly simple yet dramatic garments. Immaculate tailoring & attention to detail derived from a menswear background remains the brands forte. With design as his primary focus, embellishments are subsidiary and used with great restraint to highlight form. The balance between mind and eye, skill, innovation and sense of drama translates into timeless and distinctive garments for men and women of the new millennium.