ABSOLUT Soni – a retrospective that commemorates 20 years of my work in fashion. The exhibition intends to document the journey here and to make visible the trajectory forward. For me, it is a personal exploration of experimentation, about honoring our collective transience. My work has always channelled simplicity and been driven by attention to detail. Now, with this retrospective marking a milestone on my path, I hope to also challenge design perceptions of minimalism, cultural icons and space.
Collaborating with ABSOLUT was instinctive for me. ABSOLUT and fashion is not a new thing – their initiatives and campaigns have glimpsed back to the works of creative legends, while they’ve also repeatedly captured the contemporary by featuring icons of the future. This idea of finding inspiration in past and present is in essence what I’ve brought to Absolut Soni.
Toasting all the finer things in life, the evening is titled “Crafted for Senses” put together by Ashish N Soni in conjunction with Chivas Regal18 to highlight the art of bespoke tailoring and its nuances as they are manifested through his artisanal tailoring studio. The evening highlights the journey of bespoke services from when the concept was created to today with an installation of a lab that showcases the creation of a bespoke suit and the services that comprise different components from its construction, assembly and even the various fabrics used at the Ashish N Soni artisanal studio. The collaboration with Chivas 18 is synchronous for this concept as the whisky has been specially crafted for Gentlemen, similar to Ashish N Soni’s work.
At the core of the studio is a focus on Bespoke services that set it apart from other made to measure design teams; it is the pinnacle of the brands 20 year old sartorial tradition. Each garment reflects the artisanal care and attention of times past combined with the efficiency and speed of modern garment manufacturing. Each and every tiny detail can be customized to craft a suit that is only for you, with every fine detail an exquisite reflection of the wearers tastes.